Florialice

Florialice is a small independent business creating one-of-a-kind fairy decorations. They are handmade from antique fabrics, luxurious silks, fine cottons, beads, sequins and ribbons found in a bridal studio in Cornwall.

I worked with this small business to develop and design the visual brand and packaging. Inspired by antique fairy book covers, I designed lettering for the logo in a decorative script style, with growing floral vines to capture the magic and femininity of the brand.

Each fairy comes with a story about who they are and the outfits they wear. I designed miniature typewritten letters in miniature envelopes and sealed with the Florialice stamp. Completely unique and sentimental pieces to treasure forever.